The Best Time for AR Game Development is now!

The tech industry has evolved considerably over a decade along with video game developers who have witnessed a change in opportunities in the time frame. The clamour for virtual reality and augmented reality is making the rounds. AR is certainly getting advantage and traction over virtual reality since gaming is all about experience and its relevance in the real world.

Harvard Business Review recently expressed great support for Augmented Reality for enterprise even mentioning that enterprises need AR strategy in place. The enhancement or alteration of real-world environs has been the base of AR, but it does not revolve around a completely simulated world at a cheaper worldview than virtual reality. It takes the data existing in the user’s environment and lets users interact similarly.

Augmented Reality has now grown with several situations and uses, from NASA flight displays that create views of ideal runways and landing zones. It is also being relevant to video games in the form of quirky characters and gameplay like in Pokemon Go. The opportunities are pushing software engineers and top app developers to explore Augmented Reality in the best manner possible.

Augmented Reality Game Development

Augmented reality game development companies have grown nowadays. Niantic, inc grew manifold when it released its Pokemon Go app in 2016, getting more than 500 million downloads worldwide becoming one of the most profitable mobile apps of the year. Pokémon GO is one small example of augmented reality and gaming companies are already creating AR platforms for various industries to engage people in terms of education, travel and entertainment.

Augmented reality technology companies are fast developing new tools for AR. One of the most popular apps is the Google Glass that allows users to interact with AR display with a touch or voice command, within a pair of glasses.

AR and Android Development

One of the biggest benefits of Augmented Reality over Virtual reality is the lower price involved. AR Application developers can create a custom app for enterprises within $300k. One can even create an app within the range of $70,000-$200,000 as a mid-sized company. Some services also offer website pages that incorporate AR in their pages for a rate of $100 per page.

Augmented reality game development costs can be reduced by using AR app development software that is open source or is priced less. AR is already providing loads of opportunities to custom app development companies who are keen to get success in the field.

Companies are already releasing toolkits for creating AR apps, and hundreds of developers are even tinkering with the options. ARKit, for instance, makes it easy for developers to create AR applications easily. The time to create something new in the domain is now, and soon, one can expect consumers even to develop their apps.

Release of AR kits and their success

Google has released their own AR kit titled ARCore like the ARKit specifically for Android phone users to create the applications from their phone. Developers would no longer need to create coding to operate functionally on these platforms. ARCore has a huge “library” of pre-built code that can be used to make some efficient, saleable applications. Most modern Android devices can handle ARCore although now it is available on the Pixel phones and Galaxy S8.

AR is set to be the next big device feature after Google and Apple have locked horns. It is expected that augmented reality developers can earn well owing to the huge amount of opportunities nowadays. Their salary spans $100,000-250,000 and custom software development companies are getting more business on this domain. Pokémon GO has shown how AR can skyrocket the founding companies both technologically and financially.


Getting involved with AR game development

Getting involved in augmented reality development is tricky since one should have a good idea of what the game is about. Earning money from the app is dependent on the germ of an idea that can attract users worldwide. Get help from an able gaming and development partner who has access to the knowledge and expertise of leveraging AR to a marketable application with a sound, strong proposition. Also, one does need an able designer who can churn out designs, which are aesthetically pleasing. To develop a successful Augmented Reality app, make your app seamless and well-constructed that even non-techies and laymen can use it. The difference between most million-dollar apps and other games is simplicity in gameplay and huge attention to detail with a smart UI/UX.


With several software development options, no engineer has any excuse to not be successful of making ideas into a profitable augmented reality app. One can expect trends to be made and history being revisited with the advent of AR technology and its application in gaming. Expect the next payoff to be better than you expect it to be.

Mr. Vivek Shah
Author: Mr. Vivek Shah
He is the pioneer, motivational speaker, solution provider, MD and CEO of Capermint Technologies Pvt Ltd: A leading Mobile Games & App development company. He believes in crafting creativity with calibre which construct a valuable outcome for the world out there looking for innovation. As a CEO, he likes to help other companies to transform their app ideas into reality.

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