Mobile has become a device that is available to almost everyone, and therefore, our so-called digitalization has been bifurcated into a new category known as mobilization.
People have their personal phones, they have a good internet connection, E-wallets, and net banking makes the transactions easy, and when all this is used with a curated mobile app, it creates the best shopping experience.
Moreover, as the users can have a personalized experience using a mobile app, and the mobile app offers a series of advanced features, the user’s preference of online shopping using a mobile app outruns the website.
According to eMarketer estimates, in 2021, mobile e-commerce could rake in some $3.5 trillion and then make up almost three quarters (72.9 percent) of e-commerce sales.
When it comes to how mobile users spend their time using their devices, the chart above clearly shows the preference of the users. Almost 90% of the time is spent on mobile apps and roughly 10% of the time is spent browsing the web. This doesn’t mean that the website is not useful, as there are users who prefer using the website too; however, as the users are more inclined to use the mobile app for online shopping, having a mobile app alongside your website will boost your business and sales.
In this article, we will have a look at the benefits of having a mobile e-commerce app, the cost of developing a mobile app, and the factors that affect the cost. But first, let’s have a look at what a mobile e-commerce app is.
What is an E-commerce App?
An E-commerce mobile app is a shopping app that allows the users to browse through various products that are listed and to buy them with just a few clicks on the mobile device. Such apps take personalization to another level, as such apps use data like items viewed, items search, and items purchased to showcase personalized recommendations to the users.
This is possible in the mobile web version, too; however, the website requires a browser app to run, and it also requires the user to always be logged in, and this is not possible. Moreover, the app uses various features of the smartphone to provide an advanced experience.
According to App Annie’s State of Mobile 2019 report, the total time mobile users spent in shopping apps was 18 billion hours in 2018.
Benefits of an E-commerce Mobile App
There are various benefits of having an E-commerce Mobile App. Here is a list of benefits an eCommerce mobile app provides:
1. Effective Marketing
An E-commerce mobile app works as a cost-friendly and highly effective way of marketing. The push notification feature of the app allows you to offer incentives to the users to shop, like discounts and coupons. It also allows you to notify the users about new arrivals and, in a way, attract the user.
2. Personalized Experience
When the user uses the mobile app, the app will learn what the user wants based on their buy history and search history, and therefore, the mobile app is able to offer a more personalized experience. Moreover, the app will also learn their preferences and, therefore, will suggest the same things.
3. Data Collection
To create an account on an E-commerce app, the user has to use their email ID, social media account, or contact number. To buy something, they have to enter their mobile number and address. Therefore, in this way, E-commerce companies can collect the valuable data of their customers.
4. Improved Interactions
An E-commerce Mobile Apps offers real-time interaction at any point of the day. The users just have to download your app, and now they can shop from any place and at any time. Other than the 24*7 shopping facility, the users can also use the app to raise queries or to file complaints, if any.
5. Spread Brand Awareness
The eCommerce App Development Company that you choose will develop your app after thoroughly researching your niche, and therefore they develop a mobile app in sync with your business model. Therefore, this assists you in increasing your brand awareness, and as a mobile app offers a premium user-experience, the word of mouth advertisement will also perform its magic for your exceptional service.
Basic Features for your E-commerce App
The features that your app offers have a direct impact on the user experience that your app provides. Moreover, the features included in your app will also directly impact the cost of your E-commerce App. Let’s have a look at some basic features of E-commerce apps:
1. Simple Registration
A must-have feature for any app. The boarding experience should be simple and easy. Also, it should allow one-click social media log-in or email/phone number sign up.
2. User Interface
The app should have a user-friendly and trendy User Interface that can facilitate the shopping and the overall in-app experience of the user, along with some beautiful graphics.
3. Push Notifications
This feature will send notifications for various offers/discounts/coupons and will help the user to track their order from the order placed stage to the delivery stage.
4. Social Media Integration
Social media integration allows the user to sign up with just one click, moreover, it can also be used to connect to other users and to chat, and see their wishlist or cart.
5. Payment Integration
Having various payment integrations in your app will contribute to making it more successful as it will offer the users with various choices, and thus, they can choose their preferred method.
6. Customer Cart
The cart is the place where the users will add all the final products. The cart will total the amount of all the products and will show the final check-out price to the user.
7. Multilingual support
Even if we talk about one country, there are various languages used in it, and therefore, in order to provide a better user experience, your app should support multiple languages.
8. Product categories
To arrange all the products and to facilitate easy exploration and search, product categories are used. This makes the app much more sophisticated and easy to use.
9. Advanced Custom Filters
E-commerce platforms are a hub of products, and therefore finding the desired product in it can be like finding a needle in a haystack, however, custom filters make the process easy.
10. Apply Coupon / Promo Code
Coupons and promo codes can be sent/given to the users for their loyalty or to bring them back to the app, moreover, the user will get a discount for coupon/promo code as a win-win situation.
11. Advanced Search
The advanced search feature enables the users to search for their desired product or for the category directly and without browsing through the app.
12. Wish List
If the user comes across a product while browsing that they like and they want to save it for later, they can save the product in the wish list, and later they can use this list to buy them.
13. Customer Support
The customer support feature allows the users to contact and be connected to the customer support executive from within the app, and therefore they can get quick solutions.
14. Review and Feedback
The review and feedback feature allows the users to review the product that they have bought and also to provide feedback so that other users can review the same to buy the product.
15. Admin Features
With admin features, the admin can easily control the app thoroughly and can make any changes at any time. Here is a list of some basic Admin features:
16. Live Dashboard
An interactive live dashboard that will show all the information related to the mobile app, like how many orders were placed today, how many people are using the app, and so on.
17. Offer Creation
This feature allows you to call back the user to your app and shop for goods and items as you can send various special offers, discounts, and coupons as an incentive.
18. Manage Banners and Ads
To manage and control the monetization strategy of advertisement, this feature will allow the admin to showcase different advertisements and change the size and position of the banner.
19. Product Management
This feature will allow the admin to take control of all the products that are listed on their E-commerce app. This also allows them to remove products if they want.
20. Customer Data
This feature will save all the data of the customer like their name, address, email address, phone number, and so on. This can be reviewed by the admin anytime.
Reports will be generated at regular intervals to evaluate the performance of the app. The admin can set various custom reports as per their use case.
22. Bonus or Loyalty Points
As an incentive, the admin can manage the bonus and loyalty points that the user will earn for each purchase. This will attract the user to purchase more items for your app.
How much does it cost to develop an eCommerce App?
eCommerce App Development would cost around $60,000 to $80,000 for a single platform (Android or iOS) with basic functionalities. If you want your eCommerce app to have all the advanced features and an app that can run on multiple platforms, then the development cost would increase up to $150,000.
Factors that affect the cost of eCommerce app Development
There are various factors that affect the cost of the mobile app. Here are some major factors that affect the cost of your app.
1. Targeted Platform
The number of platforms that you want to develop the app for will have a direct impact on the cost of your E-commerce app. The [platform that you choose for your app should be decided based on your targeted audience. If you have a US audience, then iOS will be the perfect platform, but if you have an Indian audience, then Android will be the right one.
Moreover, if you want to have an app for both or more platforms than these two, you can go for cross-platform app development, however, do note that the number of platforms that you select will have a direct effect on your app development cost.
2. Design and functions
The design of your app can break or make your business. The more advanced and trendy design you prefer, the more the cost will increase. The rates of the design will be based on the hours that were spent creating the same.
Moreover, the functions and features of the app define the user experience that the app provides, and therefore no compromises can be made here. The more features you add, the more your cost will increase. However, it would be best if you considered this cost as an investment that you can cover in a few years or even months.
3. Developer rate
The hourly rate of eCommerce app development companies varies based on the size of the company and their experience. Moreover, you will see an hourly price difference in the rates of companies that belong to different geographical locations.
How to develop a mobile eCommerce app?
Mobile Game Development is a complex process. You have to gather a perfect team of app developers and all the necessary app development and designing software to develop an E-commerce Mobile App. It is a work of a lot of technical knowledge and proper teamwork. Here is what you will need to develop An E-commerce Mobile App.
Back-end team requirement for developing an E-Commerce App:
- Project Manager
- Android Developer
- iOS Developer
- Back-end Developer
- QA Engineer
- Business Analyst
- UI/UX Designer
Technologies require to develop a mobile E-Commerce App:
- Kotlin for Android Development
- Swift for iOS Development
- Node.js / Codeigniter / Laravel for Back-end Development
- AWS or Azure for Cloud
- SQL or MongoDB or Cassandra for Database
- Azure Stream Analytics for Real-time analytics
- WebRTC for real-time communication
- Google Cloud Messaging and Apple push notifications service for Notifications
- Send Grid Mail Sender API
- Payment Integration
- SMS Gateway
The easier and more straightforward option here is to hire a leading eCommerce app development company to take care of all the technical parts of the development so that you can focus on marketing and other important tasks of your E-commerce App.
The experience and expertise of the app development company can help you in developing the perfect E-commerce app. An app development company will be a better option as this can save you from the expenses of hiring the team and purchasing the technology that is listed above.
How much time does it take to develop an eCommerce App?
Developing an E-commerce app will take time around 20 weeks.
The time can also increase up to 40 weeks, according to requirements, features, and platform compatibility for eCommerce app development.
How to choose the right eCommerce App Development Company?
You will have to consider various factors like the location of the company, their experience, their expertise, their pricing strategy if they have worked on similar projects before or not, their review, and so on. However, it is very necessary to find the right E-commerce App Development company as app development is a very crucial process and to get a successful app, everything from the planning stage to the launch stage should be perfect.
If you are looking for the perfect eCommerce App Development company for you, you can contact Capermint Technologies – A renowned E-commerce App Development company driven by passion. Before developing an app, we run thorough research of the audience to figure out the need of the targeted audience so that we can develop an app that provides maximum satisfaction to them. Our pocket-friendly rates make us suitable for all businesses.