What parameters should you check when you are getting your mobile app designed?
A mobile Application’s User design and User experience can prove to be the differentiating factor between user delight and user dismay. Research by developers at Yahoo shows that mobile users spend 90% of their time on apps and only 10% on their browser. Hence it is now becoming mandatory for each mobile application company to think their mobile design strategy through. The following blog would become your guide to selecting parameters for judging the performance of your mobile application design.
- Concise – First and very foremost parameter is conciseness. When any company starts thinking their mobile strategy, they wish to give their customer every functionality possible on earth. But is that functionality falling in place with the design of the mobile app? The user should never be over loaded with information; the information should be short, simple and placed at appropriate locations.
- Control – The customer or the consumer of the app is the king, and the king would want to stay in control of everything that is happening on the app. The app should allow the user of the app to control almost everything. Usually control is provided by allowing the user of the app to select icons, language options, notification status and all other important features. E.g. Letting the user select the background of a chat application or letting the user select the privacy settings of content posted via the app, makes the user feel it is in control of the app.
- Colors – Color selection should consume a giant portion of your mobile app design cycle. Brand colors help the users of the app to associate with the brand. For E.g. You cannot imagine facebook to be green or gmail to have a yellow and white logo. Brand colors need to be selected and placed carefully on the app. Blank spaces should also be selected carefully to provide the user of the app enough breathing space. Too many colors create clutter. Colors also provoke emotions, we usually advice our client to look at the following chart while selecting colors for their apps.
- Personalization – Deciding which customizations within the mobile application would be allowed to the user. And when a certain feature is being customized by the user, can that feature be personalized by the user. For e.g. Allowing the user to select a picture from their own gallery as background picture within the app, or allowing the user to control the thumbnail icon for the application
- Gesture Recognition – According to a survey conducted by Thenextweb, gesturization (the act of swiping, scrolling or pinching on the touch screen) has not been fully developed, and has the potential to be used in better manner. It becomes important for any mobile application designer to think what kind of gestures are possible on what screens of the app and what would these gestures allow the user to do.
- Capability to analyse user experience – Each mobile application needs to adapt to user reactions with time. Each mobile application should have the flexibility to adapt to user’s interests. The Way facebook adapts the news feed for every individual user, your app needs to decode user actions and react with relevant data.
- Platform friendliness – These days mobile apps are built to be functioning on multiple platforms which mainly include Android and iOS user base. It is very important that both the versions of the mobile app are tested on both different platforms. It has become mandatory for mobile app designers to assure that all the elements are visible at correct locations on both the platforms.
- Device friendliness – Even within android mobile devices, some apps end up producing distorted outputs on mobile phones with different sized screens. It is the designer/developers responsibility to assure their users that the display of the app would be seamless across all the devices.
- Error reporting pages – To err is human, there is a possibility, that error pages might be called during the age of an app. But how user friendly can these pages be, helps the app make better impressions. For an e.g. almost all of us have played the dinosaur game when the internet is not connected on Google chrome. Now not getting connected to the internet was an issue, but chrome produced a master piece for its users by giving them an entertaining game till the internet is back.
A lot has been tested, tried and implemented by many UI/UX developers across the globe to provide a minimalistic yet elegant, classy or quirky user experience to their users. Getting mobile apps cloned is now becoming a common practice across different industries. But we request that even before getting a mobile app cloned from any other app, it is always good to get a design audit done of the app you are trying to clone.
Whenever you as a producer of mobile app think of getting an app produced, are judging multiple designs by multiple UI/UX developers, these parameters would come in handy. We urge you to not judge a UI/UX designer based upon the fact that he/she designed a beautiful mobile app, but select someone who makes meaningful mobile apps.
Each company’s Mobile strategy now plays a major role of company’s marketing strategy. Thus these parameters would help you judge your mobile apps current design and how can you redesign it to a better looking mobile application. For getting a design audit done and getting parameter review on improving your mobile application you can get in touch with us at firstname.lastname@example.org.