Gamification in e-Commerce
Transform your E-Commerce App with Capermint’s Gamification Service. We provide expert consultation, skilful gamified modifications, and top-notch integration to modify your traditional E-Commerce App to create a User-First Experience.
E-Commerce Gamification Service
Gamification in e-commerce refers to the process of using game-design elements and mechanics to enhance the user experience and encourage engagement with an online shopping platform or app.
This involves incorporating points, rewards, levels, challenges, and feedback loops into the shopping process to make it more interactive, entertaining, and rewarding for the user. Gamification in e-commerce aims to increase customer loyalty, engagement, and satisfaction while driving sales and increasing brand recognition.
Gamification In E-Commerce Is Easy With Capermint Technologies
Capermint is a one-stop solution for all your mobile app and game development needs. Our Gamification experts will turn your E-Commerce app into the most engaging and interesting one. Being an industry leader, we have developed numerous gamified E-Commerce apps. Many of our apps have topped the charts of app stores too. Here are the traits that make us a top E-commerce app gamification company.
Customizable Solutions
Capermint offers end-to-end customized Gamification solutions, from concept & strategy to system design & implementation. We architect the most effective gamified journey for E-Commerce apps that drives customer satisfaction and delivers your end goals.
User-Friendly Experience
Our Gamification strategies focus on a user-first approach, so they deliver a user-friendly experience. From onboarding the gamification features to using them throughout the app, and finally getting the rewards, our Gamification modules perform impeccably.
Increased customer engagement
User engagement can also be improved through gamification by giving them a sense of control. Capermint utilizes strong game design in its gamification campaign, encouraging exploration and allowing users to determine their path and be more engaged.
Increased sales and revenue
By creating a memorable experience for each visitor, Capermint helps your brand stand out from the crowd. We make gamification more than just a discount; we make it valuable and fulfilling with instant rewards that entice users to come back.
Cost-Effective Solutions
Capermint can provide scalable solutions that can be customized based on the client's requirements and budget. This helps to keep the cost under control and reduces unnecessary expenses.
Transparent Communication
The company provides comprehensive documentation to clients, including user guides and technical specifications, to ensure that they clearly understand the gamification solution.
What Is Gamification In E-Commerce?
Gamification in e-commerce refers to the process of using game-design elements and mechanics to enhance the user experience and encourage engagement with an online shopping platform or app.
This involves incorporating points, rewards, levels, challenges, and feedback loops into the shopping process to make it more interactive, entertaining, and rewarding for the user. Gamification in e-commerce aims to increase customer loyalty, engagement, and satisfaction while driving sales and increasing brand recognition.
Benefits Of Gamification In E-commerce
Here are some benefits marketers should glance at to make the best for their online business.
Increased engagement and customer loyalty
Gamification elements such as rewards, challenges, and feedback loops can motivate users to engage more with the e-commerce platform and keep returning.
Improved user experience
By adding game-like elements to the shopping process, e-commerce platforms can make the experience more interactive, entertaining, and enjoyable.
Increased customer satisfaction
Gamification can help e-commerce businesses better understand their customers' needs and preferences, leading to more personalized and satisfying shopping experiences.
Enhanced brand recognition and marketing
Gamification can also be used as a marketing tool to attract new customers, increase brand awareness, and promote products and services.
Boosted sales and revenue
By engaging users and improving the shopping experience, gamification can drive sales and increase revenue for e-commerce businesses.
Features Of Gamification In E-Commerce
Gamification in e-commerce refers to the integration of game-like elements into an online shopping experience. The following are some standard features of gamification in e-commerce
Rewards and incentives
Rewards for playing the wheel game, for shopping, or for levelling up, loyalty points, discount vouchers, lucky draws, etc., can be used to attract new users and keep the existing users entertained
Point Tables
Points will be the basic reward for the user's tasks via your app, whether a purchase or a goal is met. The users can then use these points to redeem them for some gift, prize, discount voucher, or reward
Progress bars
The Progress Bar will showcase the daily progress of the users and how far they are from their goals or rewards. The progress bar will showcase the regular progress of the users and will motivate them to do better.
Quests and Challenges
Quests and challenges will work as missions. Setting a good goal for these quests and challenges can help you target your business outcome and increase your sales. Creative quests and challenges will keep the users engaged and your business booming.
Badges & Trophies
The badges and trophies will symbolise completing a milestone in the app. When the users complete the milestone, they will get the badge or trophy they can flaunt in their profile or use for exclusive rewards and benefits.
Leaderboard
The best motivation for the users to perform better is showcasing a leaderboard and letting them know how other users are performing. This will motivate the users to go that extra mile and be featured on the leaderboard
Virtual items
Different virtual items, like exclusive avatars, trophies, achievements, etc., can be used to incentivise the user's progress. The more shopping they do, the better awards they will get, and the exclusivity of the rewards will make them even more meaningful.
Best E-commerce Gamification Examples
Amazon Rewards
Amazon boosts sales through gamification by offering actual games in a dedicated section. Players can win exciting prizes and vouchers, which can be redeemed for special discounts. A win guarantees a 5-20% discount on their next purchase, encouraging users to shop using the voucher and increasing sales on the platform.
Duolingo - Educational Puzzle Games
To help users break down the process, Duolingo asks them to set small, specific daily goals. Then, regular users are rewarded for completing smaller tasks each day. A progress bar allows you to compare your progress with that of other learners or your expectation and several external triggers to encourage lapsed users to return.
Starbucks - Loyalty Points Programme
The Starbucks app allows users to discover more than 100+ handcrafted beverages and 60+ food choices. However, this app is also the quickest way to Join the My Starbucks Rewards™ Program and be a part of the Starbucks family.
Starbucks has added a loyalty program to the app.
Nike - Run Club
The Nike Running Club app exemplifies the power of gamification in community building.
The app's social aspect and rewards system increase users' loyalty and engagement, solidifying their dependence on the app and ensuring they stay loyal and entertained.
Flipkart - Supercoins
This incentivizes users to continue shopping on Flipkart for their future purchases. Additionally, Flipkart offers a Gamezone feature where users can participate in various games and win Super Coins, coupons, and offers. Games such as spin the wheel and point-based challenges offer users discounts based on their game performance. Finally, Flipkart features a leaderboard system, where the users who make the largest purchases in a specified period are prominently displayed.
BestBuy
Best Buy is launching an innovative marketing campaign to showcase its recently redesigned loyalty program. The email also contained a link to a mobile and desktop game that offered a fun and interactive way for customers to stay connected to the My Best Buy loyalty program.
In the game, players collect electronic gadgets and Best Buy logos, earning points along the way.
GET A FREE E-COMMERCE APP GAMIFICATION CONSULTATION TODAY!
How Much Does It Cost to Gamify an E-Commerce App?
E-Commerce App Gamification can cost around $35,000 to $40,000 for a single platform with basic functionality. However, if you wish to add advanced gamification features and functionalities to your mobile app, with support for multiple platforms, it may cost up to $80,000.
Charges of a small company
$15 - $40 / hour
Charges of an Intermediate company
$50 - $100 / hour
Charges of an Enterprise-level company
$100 - $300 / hour
You can contact us if you are looking for an expert E-Commerce Gamification Company. We have solid technical gamification experts who can gamify and upgrade your app to provide the best user experience. Check out our portfolio to learn more about our E-Commerce App Gamification Service.
Faq's
In terms of online sales, gamification is a game changer. Gamification can significantly impact your app’s performance and help you increase engagement, customer loyalty, sales, etc., as mentioned above.
Gamification has proven to be a valuable tool for e-commerce companies as the industry is becoming more competitive, and companies are working hard to retain and gain customers.
Here we list a few more advantages of Gamification in E-commerce:
Increased Brand Awareness:
E-commerce marketplaces can benefit from gamification by enhancing brand awareness and promoting many other brands that use your marketplace. In addition, with the Gamification methods having social media components, brands can be promoted across different platforms.
Encourage loyalty:
Customer loyalty is often enhanced when rewards are offered to them. With gamification, you can provide appropriate rewards based on their rank, level, or any game. So when customers get some benefits like rewards, they will become loyal customers.
Easily Collect Customer Data:
When your app offers an amazing experience to the users, they are not worried about providing you with some data and verifying their contact numbers. On the other hand, if you offer vouchers to awards and ask them for some information before they redeem them, they will happily provide you with the information.
When the users engage through gamification, you can also collect more accurate data about their likes and dislikes, and thus you can target suitable ads.
Promote Products:
Customers can also be introduced to new products through gaming. Online retailers can promote products by ensuring customers click on the product page or description.
Improve Conversion Rate:
Gamification experiences that engage and convince customers are more likely to lead to a purchase. Consequently, more checkouts can result from improved sales conversion rates. It is more likely that customers will return to the business as repeat customers if the reward program is satisfactory.
To Gamify your E-commerce app, you can add several elements or features. The most common elements or features to gamify an E-Commerce App are;
- Visual progress at checkout
- Points system for registered members,
- Referral rewards
- Leaderboards
- Competitions and giveaways
- Wheel of fortune for immediate prizes
- Recommendation quizzes
- Scratch coupons
- In-app Games With Voucher Rewards
Adding them to the app and flawlessly implementing these features into your E-Commerce App Workflow are two different things. If you want a flawless transformation of your simple E-commerce App into a Gamified E-Commerce App, you should connect with Capermint. Our Gamification Experts can seamlessly integrate these and many more gamification strategies into your app to provide your users with the best-gamified shopping experience.
Adoption:
It is essential that the users adopt your gamification additions. There are two ways you can check the adaptation of gamification:
The first is by having a look at user engagement. Divide the number of users who have started using the gamification additions by the total number. This way, you can track how many users are using the new additions.
The second is to see the challenges taken vs completed. Users often start using gamification methods, but if they are different from their taste, they will leave them. So, to get accurate info about the user who started using a gamification addition versus those who liked them and completed the full activity.
Usage:
After the users have adopted the gamification additions, now the focus is on usage. With this, you will know whether they continue to stay engaged across time.
First, look at the users who were engaged by the Gamification additions over the past week. Many have interacted with the gamification additions at the start of the week, but how many are still using it every time?
The second is to look for the popular vs unpopular additions. You may have added many gamification strategies, but which ones are liked by the users? With this, you will know what works best for your audience, and for the less popular ones, you can take corrective measures and produce the best version of them.
Performance:
People may be using your gamification additions, but until these additions have some results, they can’t be considered useful for your app. So now, you have to compare your app’s previous performance and the performance after the gamification was implemented. Look at the user engagement rates, sales, screen time, cart checkouts, etc.
Additionally, rewards and recognition for customer achievements can increase their sense of accomplishment and satisfaction, leading to increased loyalty and repeat business. Overall, gamification can effectively build customer loyalty when it is well-designed and integrated into the customer experience.
Gamification in e-commerce refers to the incorporation of game-like elements and mechanics into online shopping experiences to engage and motivate users. It involves using elements such as points, badges, leaderboards, and challenges to make the shopping process more enjoyable and interactive.
Gamification offers several benefits to e-commerce businesses. It enhances user engagement, encourages customer loyalty, and boosts sales by providing a more interactive and rewarding shopping experience. It also helps in gathering valuable customer data and insights.
Absolutely. Gamification can be seamlessly integrated into mobile e-commerce apps to enhance user experience. Mobile apps can leverage features like push notifications, location-based challenges, and in-app rewards to engage users and drive conversions.
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