With the advancement in Smartphone technology, new mobile apps have been introduced with adequate features. App developers also find heavy competitors in the modern-day. People have been looking for new features in the apps.
This leads to the introduction of new creative and exciting apps. Mobile App Gamification is the ultimate user-centric approach mainly suitable for increasing the traffic and engagement of the app.
Attaining the top position in the competitive world becomes quite easier with using user engagement and retention strategies.
Some of the simple elements of Mobile App Gamification include:
- Social media management
- Personalized discounts
- In-product customer experiences
- Giveaways
Mobile App Gamification becomes one of the most powerful options for user engagement methods. Attracting users is most important for mobile apps. There are lots of new strategies available for easily engaging the audience accordingly. Gamification works in real life with implementing the new strategies. Main mobile apps have been mainly aiming at the gamification of the lives of users.
In total, mobile games generated revenue of $77.2 billion in 2020, growing by +13.3% every year.
Based on a recent report stating there are more than 2.7 Billion active mobile gamers in 2021. Of these, 2.5 billion users will play on mobile phones, and there will be 1.3 Billion players who use the PC. Eight hundred million play games on the consoles. This number is expected to grow by 2025.
The new report states that mobile games remain far ahead in the Apple App Store gaming categories in 2021. 21.86% of apps are mainly from the gaming category, and business apps with 10.11% follow it.
Apps have been introduced every day by various companies across the world. Many apps from other categories also have been borrowing the game design from other companies that include:
- Internal Currency
- Rewards
- Badges
- Points
- Scoreboards
- Levels
In the modern-day, the Unity 3D game development attains the highest user engagement. Mobile App Gamification becomes the user-centered method for easily increasing the engagement and traffic of the app.
Major gaming elements increase the value of mobile app by boosting user retention. Gamification mainly involved implementing the fun-filled elements in the game suitable for the player to enjoy every moment.
What is Gamification? Gamification refers to the implementation of game principles and game design elements in non-game contexts and activities. The goal of gamification is to provide a fun-filled experience in non-game contexts and activities. Such content motivates the audience to engage, interact, and share.
What is Mobile App Gamification?
Mobile app gamification refers to adding gaming components and contexts in the mobile app to make the app’s user experience a fun-filled one. The app’s fun features help increase the traffic to the app. Moreover, a fun-filled experience encourages the users to use the app again.
It is one of the biggest marketing tactics based on game methods, including social interaction, progress display, rewards, leader boards, and many more. More people are eager to complete the task of getting the reward at the end of the game.
Making a better user experience in the game allows more gamers to boost user engagement and motivation with better interacting attributes. A higher winning scope mainly creates a higher impact on users’ behaviour.
Business owner and individuals achieve their goals with advanced Unity 3D game development. About 45% of the Global Game Engine is profitable in market share. These are mainly preferred by 47% of Unity Game developers.
Users can easily achieve a better task by getting good rewards to grow better revenue with higher satisfied clients. Are you looking to gamifying your app? Learning about modern-day mobile app gamification benefits for your business is important.
These could help increase user engagement. Mobile App Gamification is the ultimate strategy that creates a higher impact on human behaviour by making the game more fun-filled and exciting.
Most game developers prefer Unity 3D as it is one of the perfect options with many features. Unity 3D is mainly the cross-platform game engine that enables developers to build high-end 3D games.
The cross-platform game engine allows running on multiple platforms, including Android, iOS, PC, Console Games, and more. Successful Mobile App Gamification is about the design and development and has the main goal of engaging the user and retaining them.
- Mobile App Gamification enhances interaction with applications by one third
- The number of comments increases for the game by 13%
- Number of shares on social media increase by 22%
- Gain content visibility by 68%
- Attain the leading position in the search engine
- Grow a wide number of users or targeted audience ready to use your app
- Stable social existence
- More promising reviews
- Boost engagement with your app
- 100% Happy users
Gamification: A Better Way To Influence And Motivate People
Mobile App Gamification is one of the best answers for easily influencing and motivating people towards the game. Mobile App Gamification based on Unity 3D game development awakens curiosity among the users. This helps motivate the user to move towards better rewards.
Fosters Competition – A game with an online scoreboard denoting the achievements of other players creates a competition. It encourages more players to compare the results.
A Better Sense Of Control – The main goal of Mobile App Gamification is to provide the user with better control of their game. It is helpful for them to decide about the milestone they are to complete.
How to gamify a mobile app?
Mobile App Gamification is not a simple task so you can start with design elements in the game. Basic design elements are:
1. Levels
Levels in the game are normally a part of the game world. When the player completes the level then the complexity of the game also increases. More challenges would be helpful for the user to upgrade themselves.
2. Badges
The Badges in the game are considered as the visual representation of the achievements made by the user. These mainly indicate the performance of the game.
3. Performance Charts
Adding the Performance charts in the game would automatically show how your player has performed in the game. It also allows them to compare the previous results. Tracking individual records becomes quite easier.
4. Points
Points in the game are considered as the basic reward point for the gamer. It denotes the number of achievements along with the progression they have made in the game.
5. Scoreboards
The Scoreboards are the lists with player ranking, mainly defining performance and certain activities. The scoreboard denotes performance concerning the performance of others.
6. In-Game Currency
Adding In-game currency is the payment for providing the game-related benefits that include the extra lives. Normally, players could also get the currency as a reward for their accomplishments.
These Design elements could be added with the use of specialized gamification software. Some of the popular gamification software are Apple’s Game Center, Google Game Services, Amazon GameCircle, and many more.
7. Competition
Mobile App Gamification helps people to meet desired results for getting detailed information easily. Users’ winning requirements also become highly fulfilled, and they get better rewards for their efforts. Businesses also get a higher conversion with the number of user activities.
8. Progress Display
Recognition is one of the important aspects of every business. Players also prefer to know how they moved towards the target and enhancements they have achieved in the game. It also mainly motivates people not to quit the game.
9. Social Interaction
Adding Social Interaction in the game is the modern trend. It allows the players to engage with new friends and compete with them online.
How App Gamification Works?
Mobile App Gamification is one of the unique marketing strategies for easily achieving a specific task. With the help of this technique, it is quite an efficient option to please the players to get different rewards for involving more users. It makes the users delighted as well as spread the word about your game.
— Rewards
Providing rewards for the users, especially for the app’s frequent uses, is quite an efficient option.
It is a prominent option to reward the users for the following:
- Achieving goals
- Sharing posts with friends
- Frequent uses of your app
- Buying goods
- Participating in the competitions as well as quizzes
- Inviting friends for joining the app
— Incorporate Social Elements
Making the most remarkable changes in gamification allows you to add more ability for driving better groups. This would be a suitable option for forming better socializing and collaboration. Mainly, the Mobile Gamified apps are designed for encouraging the user with better rewards on social networks.
— Keep It Simple
Mobile App Gamification is completely based on the fun as well as simplicity. Users could understand all the stages intuitively about what needs to be done next. The main task is to walk the user across all the steps completely smooth and entertaining.
Creating an easy-to-use reward system is a much more suitable option for easily adding more entertainment.
Some of the popular rewards that you can offer are:
- Cash rewards
- In-app currency to spend within the app
- When digital goods are exchanged for real goods
- Recognizes makes users return to the app again and provide it to them
— Create An App Gamification Plan
Mobile App Gamification mainly requires the appropriate plan and concentrates on the requirement of the users.
— Recognize Target Audience
When you do not have the gamification app strategy, it becomes difficult to achieve the goal based on the targeted users and set requirements. Adding accurate data helps to discover the number of people interested in your game easily.
Summing up
Mobile App Gamification requires something suitable for your players to enjoy. Knowing about their likes and dislikes would be quite an efficient option for gaining massive benefits. For the Unity 3D game development, it is important to find out what the user prefers along with their motivation. There is no need to redesign the app completely for making it gamified so you can add unique gamification features.
