Skill Fantasy is a one-stop shop for fantasy sports enthusiasts in India. It offers a diverse range of fantasy games, including Ludo, Cricket, Kabaddi, Football, Racing, and SNL. The platform prides itself on providing a unique and engaging experience with features like “Opinion Gaming” quizzes, “2nd Innings Flexibility” for latecomers, and AI-powered team creation assistance.
Our Role
User Survey
User reasearch
User persona
Information architecture
Wireframes
Visual design
Prototyping
Testing
UX Design Process
Empathize
User research, Pain Points
Ideate
Paper Wireframses,Digital low-fidelity wireframes, User flow
Test
Usability Test
Define
User interview, Personas, Competitive audit
Design
High-fidelity wireframes,Visual design, prototype
Empathize
User research, Pain Points
Define
User interview, Personas, Competitive audit
Ideate
Paper Wireframses,Digital low-fidelity wireframes, User flow
Design
High-fidelity wireframes,Visual design, prototype
Test
Usability Test
User Needs
Win & Play: Users want to win real rewards by testing their sports knowledge.
Variety: Users crave a platform with diverse fantasy sports, not just Cricket.
Fun & Easy: Users seek a user-friendly app with features that boost their gameplay.
Intuitive Interface: Users need a clean and user-friendly interface that allows them to easily navigate, create teams, and track game progress.
Informative Displays: Users require clear and concise information presentation for stats, scores, and fantasy point breakdowns.
Seamless Gameplay: Users desire a smooth and responsive user experience for effortless team management and in-game actions.
Business Challenges
Challenge 1: Standing Out in a Crowded Market
Fierce Competition: The fantasy sports market in India is crowded. Skill Fantasy needs to stand out.
User Acquisition: Convincing users to download and try a new app in a crowded space can be challenging.
Building Brand Awareness: Creating a strong brand identity and establishing trust with users is crucial for long-term success.
Challenge 2: Optimizing User Engagement and Retention
Retaining Users: Skill Fantasy needs strategies to keep users engaged and coming back for more.
Monetization:Balance free-to-play with premium features.
Active User Community: A strong user community can boost engagement and retention.
App Features
Home screen
Cricket Matches
Join the upcoming cricket matches.
Upcoming Matches
Browse upcoming matches and leagues.
Notification
Stay informed with game alerts.
Live Matches
Follow live scores and commentary.
Upcoming Contest
Mega Contest
Join High-reward contests.
Practice Contest
Test skills with no entry fee.
Create Contest
Host your own fantasy contest.
Create Team
Build your dream fantasy team.
Create team
Preview Team
Have a look at your created team.
Fantasy Points
Track player performance points.
Create Team
Draft and manage your fantasy team.
Choose Captain / Vice Captain
Wicket Keeper
Add a wicket-keeper.
Batsmen
Choose your batsmen.
Fantasy Points
Track your current fantasy points.
Choose Vice Captain
Pick your vice-captain. Vice-captain gets 1.5x points.
Choose Captain
Select your team leader. Captain gets 2x points.
Preview Team
Team Preview
Visualize your team on the field.
Typography & Colors
Font Used
Smooth Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Smooth Sans font is a elegant and modern sans serif font. It is very neat and clean. It have more readability and variety of options. That’s why I used this font.
Smooth Sans Bold
Smooth Sans Medium
Smooth Sans Bold
Smooth Sans Medium
Color Used
#8229D6
#FF9A15
#37AA41
#E3C6FF
#C9FFF2
#595959
#000000
High-Fidelity Wireframes
Visual Design
Thank you for your time 🙂
Feel free to provide your valuable suggestion and comments
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