GAMIFICATION
PROJECT
CASE STUDY
GAMIFICATION
PROJECT
CASE STUDY
PROJECT OBJECTIVE
To Enhance User
To Enhance User
Engagement Within Their Mobile Application By
Introducing
GAMIFICATION
Stages Of Work
Idea Generation
Come up with an idea for the marketing game, and suitable gamification strategies for the campaign.
Design & Development
Designing the various game elements, and enhancing the gaming experience with health awareness and healthy habits.
Soft Launch
Limited launch to test the smoothness and experience, and to figure out the bugs & errors.
Roll Out & Support
Launching the exclusively gamified game and handling the post launch services.
Concept of
Gamification
Concept of
Gamification
The term gamification refers to the process of integrating game mechanics into a pre-existing product, service, or system to motivate users. By leveraging motivational science, gamification transforms menial tasks into engaging activities.
The term gamification refers to the process of integrating game mechanics into a pre-existing product, service, or system to motivate users. By leveraging motivational science, gamification transforms menial tasks into engaging activities.
Increased Engagement
Educate The Audience In A Fun Way
Better User Experience
Improved Conversion Rates
Enhanced Brand Loyalty
Business
Idea
Business
Idea
About What?
With extended gamification features TATA 1 MG app aims to drive better engagement, and help users explore and understand all the parts of the app.
With extended gamification features TATA 1 MG app aims to drive better engagement, and help users explore and understand all the parts of the app.
For What?
A more engaging and useful user-experience.
Rewards and incentives to motivate to lead a healthy life.
A marketing game to promote the upcoming sale.
What are users getting?
A health centric gameplay experience. And a gamified Tata 1MG in-app experience that motivates them to adopt a healthy lifestyle. Improved Privacy & Security Measures were also implemented.
A health centric gameplay experience. And a gamified Tata 1MG in-app experience that motivates them to adopt a healthy lifestyle. Improved Privacy & Security Measures were also implemented.
User's
Story
User's
Story
Hello Rahul !
Rahul is a user who played the marketing game and based on his score, he got an exclusive 60% off on his purchase. He also entered the grand competition and stands a chance to win the grand prize!
Tata 1mg Gamification ⦿
Tata 1mg Gamification ⦿
Tata 1mg Gamification ⦿
Tata 1mg Gamification ⦿
An Educational Gameplay Experience that is full of rewards.
An easy and engaging tap to jump gameplay mechanic.
How To Play?
Follow 4 simple steps and win big
Upload the contest image on your social media account.
Upload the contest image on your social media account.
Tag your friends and now you have officially entered the contest.
Game Rewards
Get a guaranteed exclusive coupon when you play the game.
The game piqued the user’s interest and promoted the campaign.
Gameplay
1. “Tap Tap Tap” & avoid diseases. Collect power-ups to increase your score.
2. Collect Power ups to increase your score.
An Educational Gameplay Experience that is full of rewards.
An easy and engaging tap to jump gameplay mechanic.
How To Play
Follow 4 simple steps and win big
Upload the contest image on your social media account.
Use the below mentioned hashtags and tag Tata 1MG.
Tag your friends and now you have officially entered the contest.
Game Rewards
Get a guaranteed exclusive coupon when you play the game.
The game piqued the user’s interest and promoted the campaign.
Game Play
1. “Tap Tap Tap” & avoid diseases.
2. Collect power-ups to increase your score.
Made With ❤
Capermint Technologies