To enhance user
Come up with an idea for the marketing game, and suitable gamification strategies for the campaign.
Designing the various game elements, and enhancing the gaming experience with health awareness and healthy habits.
Limited launch to test the smoothness and experience, and to figure out the bugs & errors.
Launching the exclusively gamified game and handling the post launch services.
Come up with an idea for the marketing game, and suitable gamification strategies for the campaign.
Designing the various game elements, and enhancing the gaming experience with health awareness and healthy habits.
Limited launch to test the smoothness and experience, and to figure out the bugs & errors.
Launching the exclusively gamified game and handling the post launch services.
Concept of gamificationThe term gamification refers to the process of integrating game mechanics into a pre-existing product, service, or system to motivate users. By leveraging motivational science, gamification transforms menial tasks into engaging activities.
Business  ideaWith extended gamification features TATA 1 MG app aims to drive better engagement, and help users explore and understand all the parts of the app.
A more engaging and useful user-experience.
Rewards and incentives to motivate to lead a healthy life.
A marketing game to promote the upcoming sale.
A health centric gameplay experience. And a gamified Tata 1MG in-app experience that motivates them to adopt a healthy lifestyle. Improved Privacy & Security Measures were also implemented.
User’sStory
Rahul is a user who played the marketing game and based on his score, he got an exclusive 60% off on his purchase. He also entered the grand competition and stands a chance to win the grand prize!
Game rewards 
Game rewards
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