Gamification

Case Study

project Objective Girl in a jacket To enhance user

engagement within their mobile application by

introducing Gamification

Stages of work

Idea Generation

Come up with an idea for the marketing game, and suitable gamification strategies for the campaign.

Design & Development

Designing the various game elements, and enhancing the gaming experience with health awareness and healthy habits. 

Soft Launch

Limited launch to test the smoothness and experience, and to figure out the bugs & errors.

Roll Out & Support

Launching the exclusively gamified game and handling the post launch services.

Idea Generation

Come up with an idea for the marketing game, and suitable gamification strategies for the campaign.

Design & Development

Designing the various game elements, and enhancing the gaming experience with health awareness and healthy habits. 

Soft Launch

Limited launch to test the smoothness and experience, and to figure out the bugs & errors.

Roll Out & Support

Launching the exclusively gamified game and handling the post launch services.

Girl in a jacketConcept of gamification

The term gamification refers to the process of integrating game mechanics into a pre-existing product, service, or system to motivate users. By leveraging motivational science, gamification transforms menial tasks into engaging activities. 

Increased Engagement

Educate The Audience In A Fun Way

Better User Experience

Improved Conversion Rates

Enhanced Brand Loyalty

Increased Engagement

Educate The Audience In A Fun Way

Better User Experience

Improved Conversion Rates

Enhanced Brand Loyalty

Girl in a jacketBusiness  idea

About what?

With extended gamification features TATA 1 MG app aims to drive better engagement, and help users explore and understand all the parts of the app. 

for what?

A more engaging and useful user-experience.

Rewards and incentives to motivate to lead a healthy life.

A marketing game to promote the upcoming sale.

What are users getting?

A health centric gameplay experience. And a gamified Tata 1MG in-app experience that motivates them to adopt a healthy lifestyle. Improved Privacy & Security Measures were also implemented.

Girl in a jacketUser’sStory

Hello Rahul !

Rahul is a user who played the marketing game and based on his score, he got an exclusive 60% off on his purchase. He also entered the grand competition and stands a chance to win the grand prize!

tata 1mg gamification

tata 1mg gamification

tata 1mg gamification

tata 1mg gamification

An Educational Gameplay Experience that is full of rewards. 

An easy and engaging tap to jump gameplay mechanic.

how to play

Follow 4 simple steps and win big

Upload the contest image on your social media account.

Use the below mentioned hashtags and tag Tata 1MG.

Tag your friends and now you have officially entered the contest.

Girl in a jacketGame rewards Girl in a jacket

Girl in a jacketGame rewards

Get a guaranteed exclusive coupon when you play the game.

The game piqued the user’s interest and promoted the campaign.

Game play

1. “Tap Tap Tap”  & avoid diseases.
2. Collect power-ups to increase your score.

Made with love Girl in a jacket
by capermint!

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