LAE Fitness provides a comprehensive workout platform with various features. Users gain access to a library of workout plans, instructional videos, and personalized training guidance. The app caters to both gym and home workouts, offering flexibility and convenience. Additionally, LAE Fitness incorporates a live streaming feature where trainers conduct live workout sessions that users can purchase and participate in virtually.
Our Role
User Survey
User reasearch
User persona
Information architecture
Wireframes
Visual design
Prototyping
Testing
UX Design Process
Empathize
User research, Pain Points
Ideate
Paper Wireframses,Digital low-fidelity wireframes, User flow
Test
Usability Test
Define
User interview, Personas, Competitive audit
Design
High-fidelity wireframes,Visual design, prototype
Empathize
User research, Pain Points
Define
User interview, Personas, Competitive audit
Ideate
Paper Wireframses,Digital low-fidelity wireframes, User flow
Design
High-fidelity wireframes,Visual design, prototype
Test
Usability Test
User Needs
Personalized Training: Users seek customized workout plans and guidance that cater to their fitness goals and equipment availability (home or gym).
Engaging Content: Users desire a variety of workout routines, instructional videos, and engaging formats (like live streaming) to stay motivated and avoid workout plateaus.
Accessibility and Convenience: Users require an app that is easy to use, provides clear instructions, and allows them to exercise effectively at home or at the gym.
Business Challenges
Challenge 1: Content Creation and Curation
Maintaining a Diverse Library: Providing a wide range of workout plans, videos, and live streaming sessions across various fitness levels and categories.
Ensuring High-Quality Content: Securing engaging and qualified trainers to create effective and informative workout content.
Keeping Content Fresh: Regularly updating the app with new workouts and live streams to maintain user interest.
Challenge 2: User Engagement and Monetization
Encouraging Free-to-Paid Conversion: Enticing users of the free app to subscribe for premium features like live streaming sessions.
Building a Loyal User Base: Creating a strong user community and fostering long-term engagement through effective app features and content strategy.
Data-Driven Personalization: Utilizing user data to personalize workout recommendations and optimize the overall user experience.
App Features
Home screen
Exercise Video Suggestions
Discover workout videos for you.
Locked Categories
Workouts that you can buy.
Search & Notification
Find workouts or get exercise tips.
Unlocked Category Exercises
Free access to these categories.
All Categories
All Categories
Explore All Workout Categories.
Video Details
Price Details
See cost for individual purchase.
Video of Exercise
Watch the exercise demonstration.
Buy Now
Unlock this workout video.
Live Streaming
Upcoming Events
See upcoming live streaming sessions.
Live Streaming Suggestion
Join live workouts with trainers.
My Workout
Home Workout
Find workouts for your home.
Gym Workout
Discover your gym-focused routines here.
Recent Activities
Track your workout history.
Typography & Colors
Font Used
Helvetica Neue
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Helvetica Neue font is a elegant and modern sans serif font. It is very neat and clean. It have more readability and variety of options. That’s why I used this font.
Helvetica Neue Bold
Helvetica Neue Medium
Helvetica Neue SemiBold
Helvetica Regular
Color Used
#DDD6C4
#D6CDC6
#000000
#A66E36
#EAEAEA
High-Fidelity Wireframes
Visual Design
Thank you for your time 🙂
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