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Capermint

CAPERMINT / INSTALL CAMPAIGNS

Mobile game user acquisition agency

Mobile game install campaigns for studios and publishers on iOS and Android. Test ads and store listings to lower cost per install, then scale what brings players back.

  • Soft launches
  • New releases
  • Live game growth

01 / INSTALL MILESTONES

Early install milestones across four games.

These are early install totals reported by Capermint for individual titles. The linked case studies and store listings show the products and the work behind them.

Store counts are cumulative. The time windows are reported by Capermint and do not show the split between paid and organic installs or what the installs cost. Wood Nuts & Bolts used a mix of paid campaigns, organic promotion and app store optimization.

PORTFOLIO / PRODUCT REACH

Projects on apps with millions of downloads.

These lifetime figures describe the full games or host apps. The project links show the scope of Capermint’s work. Paid campaign results and CPI are separate measures.

02 / CAMPAIGN SCOPE

Start with the launch decision you need to make.

Bring a live game or a release candidate with a clear test date. We plan the test around your genre, target countries, device mix, budget and revenue model.

Soft launch

Test a focused mix of markets and gameplay ads. Use early CPI and first session data to decide what to fix before a broader release.

Launch a new release

Plan paid acquisition and store assets together. Compare creative angles and store conversion before shifting more budget to the combinations that work.

Scale a live game

Bring your current CPI, retention and revenue data. Test new ads and markets against the cohorts that already make the campaign viable.

What we can own

Campaign setup and management, gameplay ad concepts and testing, App Store and Google Play listing improvements, attribution checks, and reporting by country, platform and source. We select channels such as Google App campaigns, Apple Ads, Meta or gaming ad networks to match the scope.

03 / COST PER INSTALL

Make your install budget go further.

Cost per install (CPI) is paid media spend divided by attributed installs. We use your current CPI or a relevant benchmark for the same country, operating system and genre, then check whether lower-cost players still start and return to the game.

Your proposal sets out the test media budget, management fee, creative production and any tracking work. The price and CPI target depend on the game and the market.

Discuss your CPI target

ILLUSTRATIVE COMPARISON

Same $5,000 in ad spend

Modeled installs from two hypothetical cost per install scenarios
CPIModeled installs
$0.5010,000
$0.2025,000

These are hypothetical inputs, not market averages, quotes or campaign forecasts. This example excludes service and production fees.

04 / TEST, MEASURE, SCALE

Know when to spend more.

Agree on the target CPI and the player quality needed to keep funding a campaign. Your team should be able to see where the money went and why the next budget decision makes sense.

Still building the game? Explore mobile production
  1. Set the baseline.

    Review your store pages, launch markets, previous spend and event setup. Agree on how installs are attributed and which first session actions matter for your game.

  2. Test ads and store conversion.

    Compare gameplay hooks and listings by country and device. Review attributed first opens and tutorial completion, and investigate suspicious activity or unusual discrepancies before counting on that traffic.

  3. Review the cohorts.

    Report spend, installs, CPI and retention by source and market. Review return on ad spend once revenue data is mature enough. Use those results to scale, revise or stop the test.

05 / BUYER QUESTIONS

Before you brief a mobile game user acquisition agency.

What is a good CPI for a mobile game?

A good CPI is one your game can sustain in a specific country, on a specific platform, with the quality of players you need. Compare against your own prior results or a benchmark for your genre and market. Review first session completion, retention and revenue before increasing spend.

How do you lower cost per install?

Test several gameplay hooks, improve the store listing and compare channels and markets using the same attribution rules. Shift budget toward combinations that improve cost and still reach players who engage with the game.

What does a mobile game install campaign cost?

That depends on how many markets, platforms and creative variants you want to test, and how much data you need to decide. Share your available media budget and target markets so we can propose a focused pilot and show what is included in its fee.

Can you guarantee an install volume or a fixed CPI?

Campaigns have a budget and a CPI target. Actual install volume and cost depend on auction conditions, store conversion, audience, platform and how the game performs during the test.

How do you report installs and player quality?

We agree on an attribution source, event definitions and reporting windows with your team before launch. The agreed report can include media spend, attributed installs, CPI, tutorial completion, day-one or day-seven retention, and revenue where available.

Can you run campaigns in multiple countries?

Yes. We can plan campaigns for markets in North America, the GCC, the UK, Europe and Latin America. We scope each country separately, including localization, store assets, measurement and available channels.

Who owns the ad accounts and campaign data?

Our preferred setup uses your ad, store and analytics accounts with role-based access. The proposal confirms access, reporting, creative ownership and what your team receives at handoff before the campaign starts.

06 / YOUR GAME

Get a plan for your install campaign.

Share a store link or test build, your launch date, target countries and monthly ad budget. If the game is already live, include your current CPI or retention and the result you’re trying to improve.

Go to the project form

New game projects · worldwide

Tell us what you’re building.

Share the idea, audience and ambition. We’ll reply with a practical view of scope, team shape, technology and the smartest first milestone.

01 / Scope

A useful first response

Clear assumptions, open questions and the right place to begin.

02 / Team

The right production shape

Full-cycle, co-development or dedicated specialists—built around ownership.

03 / Next move

A practical first milestone

Prototype, technical discovery or production planning—not a generic sales pitch.

  • NDA available
  • Reply within 12 hours
  • Global delivery

Project brief / secure enquiry

Start with the playable idea.

Reply in 12h

Secure enquiry · NDA-first · No obligation