There are millions of apps out there.
What makes people download these apps is the functionality that they provide and their usefulness. If one wants to book a movie ticket, they will download an app that does that, and then they will uninstall it after the use or keep it for future use.
If the app provides great offers and discounts, the users may use the app again. Other factors that make the users revisit the app are its user-friendliness, features, experience, etc.
But what if the app has game integration? Then the user will be tempted more to use the app again. But the question is, how to integrate a game to your app?
This article will look at how to integrate games to your existing app. Let’s get started.
Integration of Game in your existing app
By adding separate game section in the app, in which there will be various games that the users can enjoy, or you can adopt various gamification methods.
Add New Games
Launching a brand’s exclusive game is a new & trending marketing strategy that many big brands are using nowadays.
With games, you can showcase your products to the users in a fun way or advertise them. Giants like Red Bull, WWE, etc., have used this strategy, and it was not only successful as an advertisement strategy but also became a great source of income.
Apps like Netflix and Flipkart have added a separate game section in their respective ways. Netflix has added games of their exclusive series and movies that the users can enjoy with their Netflix subscription. Flipkart has daily games that the users can play to win discount coupons and offers.
Benefits of integrating Games to your App
Adding games to your app will be a great asset and addition to your app. It will not only provide a fun-filled experience to the users but will also upgrade your user experience. The addition of games can increase your app’s ROI by 2x and user engagement by 10x. It will reduce the user churn and make the users revisit your app repeatedly.
Use Gamification
Mobile app gamification refers to adding game components and contexts in the mobile app to make the app’s user experience a fun-filled one. The app’s fun features help increase the traffic of the app. Moreover, this experience encourages the users to use the app again.
With points and level upgrades, the users will get rewarded for using the app or purchasing from the app, and the app will be able to get loyal customers.
Here are Gamification methods that can be integrated with your mobile app to gamify it:
Levels
When the users start using your app, they will start with level one. Their in-app purchases, browning, experience, etc., will help them level up.
After completing a certain task, the level of the users will increase. The better their level is, the more rewards they will get. This way, you can motivate the users to use your app more to upgrade their level and get more benefits.
Badges
The badges will be a trophy or a symbol of completing a milestone in the app. When the users complete the milestone, they will get the badge that they can flaunt in their profile and showcase to their friends and family.
Along with the badge, you can also give the users certain unique features ro titles that they can use in the app. Or you can add a discount coupon or voucher with the badge to make it more appealing.
Performance Charts
The performance chart will showcase the daily progress of the users and how far they are from their goals or the rewards. The performance chart will showcase the daily progress of the users and will motivate them to do better.
It will be like a leaderboard but very well-detailed. If your app is a fitness app, the performance charts will showcase the users’ daily/weekly/monthly progress and will keep a detailed record of their exercises, schedule, and diet.
Points
Points will be the basic reward for all the user’s tasks via your app, whether it is a purchase or a goal met. The users can then use these points to redeem them for gifts, prizes, discount vouchers, or rewards.
The point system will work amazingly with any app, especially a purchased app. You can give points with each purchase, each review of the purchased item, and even for not returning the item. This way, the users will get a reason to shop via your app.
Leaderboard
The best motivation for the users to perform better is by showcasing a leaderboard and letting them know how other users are performing. This will motivate the users to go that extra mile and be featured on the leaderboard.
You can also make this a competition where the top spots on the leaderboard will get a gift or coupon. This will really motivate the users to do their best to be on the top of the leaderboard.
Social Integration
Having social integration in all the apps and games is a trend. With social integrations, the users can add their social media friends as in-app friends, and then they can keep an eye on the progress of other players. They can share their achievements too.
Sharing their progress and everything will help the users connect with their friends or look out for each other. This way, your app will become a special place for them, and they will use your app more and more.
Gamification’s Obsession by the World Leading Apps
Doubtlessly, the gaming industry has spiked due to the pandemic. As a result, most people are engrossed with mobile games. Certainly, this has contributed to the growth of the gaming industry by 50%. Games have the potential to cover more markets and draw a larger audience, and this certainly catches the attention of app owners. That’s why gamification came into the market and exalted overnight due to solid hikes in the app engagement.
Here are some ingenious applications that have already started integrating games into their existing app:
1. Netflix Games
Netflix has launched a game section that allows users to enjoy some amazing Netflix games. These games will extend the content life-cycle by supplementing it with gaming.
With this move, Netflix will be able to acquire new users who want to play the Netflix games, and Netflix will also be able to entertain its existing users and provide them with more content.
The games will be related to Netflix series and movies and thus will allow the users to enjoy the shows and movies more. Netflix has acquired Next Games and Boss Fight Games and has started developing various games.
As a point to be noted, Disney has tried launching content-derived games and was not successful, however, it was a long time ago, and if Netflix plays the moves right, this could become a very big step forward for Netflix.
2. Flipkart/Amazon Games
Flipkart and Amazon have used the game section extremely well, and it helps the platforms to increase their sales.
The platform provides various games. The users can play these games to win exciting prizes and vouchers. These vouchers can be used to get special discounts.
If a person wins a game, they will get a 5-20% discount on their next purchase. This way, if a person wins, they get a special discount that will be useless after a certain period of time.
To make sure that the user utilizes the amazing gift that they have won, they will shop using the voucher, and thus this will increase the sales on the platform.
3. Clubhouse Games
Clubhouse has confirmed testing a new in-room gaming feature on both iOS and Android platforms.
As part of the initial launch, Clubhouse will launch a “wild cards” game designed into a series of questions that will spur conversation and help people know each other.
Users can create a separate room for the game, and once all the players have joined, the users can start playing the game. This will provide a unique and fun-filled experience to the users.
Why integrating games with your app is important in 2022?
In the year 2022, every app has thousands of competitions. Users may try your app and your product, but if they do not get something unique and captivating, they will find it somewhere else. Your app should offer the most unique and mesmerizing experience to the users, leaving them craving more.
By integrating games in to the existing app will instant boost to the app as it increasing the user average spent time over the app. Respectively, it also increases the average daily sessions, daily active users, retention ratio, & customer lifetime value too. Moreover, it also helps to decrease the app’s exit rate and churn rate.
Furthermore, the app also deliver the unique experience. Your app’s gamified experience will be the selling point of your app and will help you get more users and turn them into faithful customers. Here are the advantages that integrating game with your app offers:
Increased User Engagement
If the users are rewarded or will get points for using your app, they will avoid using the competition apps and use your app more, increasing your app’s user engagement.
Better User Experience
By using your mobile app, the users can avail of all your services from anywhere and at any time, but they will also be rewarded for the same. All their progress and history will be stored in the app, improving the user experience.
Constant Social Media Presence
Users are into sharing their experiences on social media. With the progress chart feature and the rewards that the users will get for using your app, the users will be very happy and are likely to post or write about the same on social media.
More positive reviews
The gamification of your app makes it more interesting and more profitable for the users to use. The in-app experience and the users’ overall experience with your brand will improve, and you will get many positive reviews on the internet.
Wrapping Up
The ultimate goal of Integrating a game with your app is to transform it into an app that sticks with the people, and they keep coming back to it to feel more engaged.
Gamification works best when the users have the social sharing feature as they can share everything with their friends, family, and followers. This is why it works best for mobile applications. When people share their experiences online, it will not only be good for your app, but it will also be good for your brand and business.
If you are looking for an App and Game Development company to integrate game to your existing app or a Gamification company, you can contact Capermint Technology. Their Gamification team can transform your app into a new and fresh gamified app ready to take over the competition and provide the best in-app experience to the users.
